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Natural History Museum

Campaign

Our arts campaigns are all about grabbing hearts, turning heads and inspiring people to attend the arts more often.

Whether it is a new arts festival or an exhibition of old masters our indepth understanding of cultural audiences means that we know how to turn a passing interest in to a ticket purchase.

Breathtaking creative is only half of the equation, we pride ourselves in finding the right media to reach any audience.

Key services

Illustration
Press Advertising
Outdoor advertising
Research, strategy & planning
Design for print

Challenge

How do you inspire people to take to the ice during the busy Christmas period in a city where they are spoilt for things to do? That was the challenge presented to us by The Natural History Museum when they asked us to help them to promote their winter ice rink.

Positioned outside the world famous museum from the start of November till mid-January the ice rink epitomises the glamour of the capital during the winter months.
Idea

Our solution uses a playful collection of illustrations to capture the excitement, magic and stylish atmosphere of the event. A strong blue background used across all media helped the marketing stand out and using a single colour design kept costs down.

The flexible illustration allowed us to quickly implement the campaign across a range of media from press adverts to underground posters, from leaflets to banners, online and on the ice rink.
Response

The campaign was a great success when it launched in 2009, helping to drive record numbers to the Natural History Museum ice rink, it also won an award for the best use of illustration at the Fresh Creative Awards.

The campaign was repeated in 2010, and again proved a great success.