Sumo - Work - Campaign - English Heritage Picnic Concerts advertising campaign

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English Heritage Picnic Concerts

Campaign

Our arts campaigns are all about grabbing hearts, turning heads and inspiring people to attend the arts more often.

Whether it is a new arts festival or an exhibition of old masters our indepth understanding of cultural audiences means that we know how to turn a passing interest in to a ticket purchase.

Breathtaking creative is only half of the equation, we pride ourselves in finding the right media to reach any audience.

Key services

Illustration
Press Advertising
Outdoor advertising
Hosting and support
Web design
Web build
Research, strategy & planning
Design for print

Challenge

Set in the idyllic and beautiful grounds of two of England’s top stately homes, Audley End in Saffron Walden and Kenwood House and Estate in London, the English Heritage picnic concerts have been part of the summer concert season for over 50 years.

With ticket sales for the concerts in excess of 110,000 every summer, Sumo were set the challenge of creating a new identity for the concerts to encourage attendance and continue the success of the concerts.
Idea

We created a unique illustration style to excite and entice the audience which is sympathetic and complimentary to the English Heritage brand. The bright and colourful palette portrays the atmosphere and summer vibe of the event.

The illustrations will appeal to a broad demographic, showing different characters and surroundings that provide a taste of the concert. It aims to make the person looking at the marketing materials visualise themselves and their friends at the concerts, and ultimately make a ticket purchase.
Response

The campaign helped the English Heritage Picnic Concerts to achieve strong sales across all the concerts.

The concert organisers have commissioned Sumo to produce the campaign for the 2011 Picnic Concerts.