Sumo

Wordsworth Trust

Branding

Our branding process is designed specifically for cultural organisations which are trying to engage with and grow their audiences.

Our unique process helps museums, galleries, festivals and arts venues to define their unique voice or personality, what they can be to audiences, and why they should care about it.

We believe that a strong, professional, accessible brand helps attract visitors, funding and prestigious collections.

Key services

Research, strategy & planning
Brand Identity
Copywriting
Brand guidelines

Challenge

Through their properties, events and publications, the Wordsworth Trust gives people the chance to explore themes of society, nature, creativity and history, acting as a living memorial to William Wordsworth.

The Trust is passionate about the work it does and wanted to share that passion by increasing its audience, communicating the depth of its offer and revitalising the brand. Creating a brand which would appeal to a wide audience whilst keeping academic integrity was paramount to its success.
Idea

Getting to the heart of the Trust through research and workshops with various staff members allowed us to position the organisation as the leading authority on Wordsworth and the Romantic movement.â?¨

The big idea behind the rebranding was ‘sharing inspiration from the past, for the future’, this is reflected across the logo which makes reference to the inspiration behind one of Wordsworths most famous poems, the photographic style and the tone of voice of the Trust's marketing communications.
Response

Along with the primary logo, Sumo produced a set of design guidelines that are now used by the Trust to create its own printed materials, exhibition graphics, signage and so on.

The new brand is currently being rolled out across the Trust's properties ready for the 2011 tourism season.

“The difference between SUMO and other design agencies is that they are focused on how a brand will actually work, not just how it looks.”

Paul Kleian
Head of Marketing & Communications, The Wordsworth Trust

Wordsworth Trust

Branding

Key services

Challenge

Idea

Response

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