Sumo

Creswell Crags

Branding

Our branding process is designed specifically for cultural organisations which are trying to engage with and grow their audiences.

Our unique process helps museums, galleries, festivals and arts venues to define their unique voice or personality, what they can be to audiences, and why they should care about it.

We believe that a strong, professional, accessible brand helps attract visitors, funding and prestigious collections.

Key services

Photography
Research, strategy & planning
Brand Identity
Design for print
Copywriting
Brand guidelines

Challenge

Creswell Crags is both a scheduled monument and a site of special scientific interest. An existing museum and visitor attraction, in 2007 Creswell Heritage Trust raised funding to develop a £9m Museum and Education Centre on the site to tell the story of Ice Age Britain and Creswell Crags.

This represented a major opportunity to make the Crags a focus for landscape identity and help develop a sense of place amongst local communities, as well as to develop a significant tourism asset for the region.
Idea

Creswell Crags has been inspiring people since the ice age when visitors made their mark by drawing on the walls of caves in the gorge, and we felt that this was the big idea we wanted to communicate through the brand.

This strategy steered the creation of our new identity. It uses four ‘man-made’ marks taken from Creswell Crags’ cave art. This, combined with our specially created typeface, forms a powerful, elemental marque. The copy and imagery continue the ‘inspiring’ theme across the full range of marketing material.
Response

The new brand underpins the visitor destinations national and international prominence as well as assisting with the wider regeneration of the region.

Since opening in 2009, Creswell Crags has gone from strength to strength despite the harsh economic climate, and was recently named Museum of the Year 2010.

“What most impressed me about Sumo is the sensitive way the team has listened to our needs…the resulting brand shows a thoughtful combination of their creativity with our aspirations.”

Ian Wall
Director Creswell, Heritage Trust

Creswell Crags

Branding

Key services

Challenge

Idea

Response

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