Natural History Museum Ice Rink
Challenge
How do you inspire people to take to the ice during the busy Christmas period in a city where they are spoilt for things to do? That was the challenge presented to us by The Natural History Museum when they asked us to help them to promote their winter ice rink.
Positioned outside the world famous museum from the start of November till mid-January the ice rink epitomises the glamour of the capital during the winter months.
Idea
Our solution uses a playful collection of illustrations to capture the excitement, magic and stylish atmosphere of the event. A strong blue background used across all media helped the marketing stand out and using a single colour design kept costs down.
The flexible illustration allowed us to quickly implement the campaign across a range of media from press adverts to underground posters, from leaflets to banners, online and on the ice rink.
Response
The Natural History Museum Ice Rink opened in November, we are monitoring the response.