Jim Richardson founded Sumo in 2000 and has steered the development of the company into its current position as leading experts in design for the arts and cultural sectors.
Jim has worked with the directors and marketing teams of cultural organisations across the UK and, using our unique Ideas to Act Upon process, helped them to develop brand strategy, to capitalise on their strengths and to appeal to their key audiences.
As a speaker and author, Jim has shared his vision of evolving arts audiences; people who want to step beyond being treated as spectators and wish to actively engage with cultural organisations through their venue, website and brand.
Jim lectures widely, addressing arts and cultural professionals at conferences across Europe and has contributed to publications including The Art Newspaper, Arts Professional, Museums Journal, Museum Practice, Museum ID and Heritage 365 magazine as well as writing the popular blog Museum Marketing.
E-mail address: jim@sumodesign.co.uk