7th March 2007
Jim Richardson, Managing Director at Sumo has been asked to deliver seminars at two key marketing events for the cultural sector in the coming months.
The Museums & Heritage Show at Earl's Court is the largest event of it's kind for museums, galleries and heritage visitor attractions in the UK. Jim will deliver a seminar about Museum branding, discussing what a brand is, why it matters and what makes a good brand identity.
The Heritage 365 Marketing Conference at the National Portrait Gallery brings together arts marketing professionals for a stimulating series of talks on the marketing mix for museums and galleries. Jim will be talking about how Museums around the world are reaching out to people aged 18-35, persuading this fickle audience that Museums have something for them.