Sumo

Leonardo LIVE a pioneering broadcast which brought the National Gallery’s landmark exhibition Leonardo da Vinci: Painter at the Court of Milan to cinema-goers and Sky Arts viewers has proved an unprecedented success.

The broadcast which was promoted with a marketing campaign developed by Sumo was watched by 8,500 people at cinemas across the UK, with screenings sold out in 90% of venues.

The popularity of the screenings means that Picturehouse cinemas, now intends to screen the event again over Christmas and in to the new year.

The event was also broadcast live on SkyArts. The channel director James Hunt said it was an expensive, risky but successful experiment. 'What is has proved is that there is a public appetite for this type of stuff,' Hunt said.

Jim Richardson, Managing Director of Sumo said, 'This was a unique programme which made great art accessible to people across the UK in a groundbreaking format, we are delighted to have played a role in it's tremendous success'.